Tulare Declines Adidas Money
Adidas is offering to help schools fund their search for a new mascot in order to assist in stopping the use of the word “Redskin,” but Tulare Joint Union High School District is refusing the offer.
Assembly Bill 30, signed by Gov. Brown in October of this year, has banned the use of the word “Redskin” for school mascots. There are four schools in California that currently use “Redskin” for the mascot. The law takes effect Jan. 1 2017, so schools will need to have implemented a new mascot and logo by then.
Tulare Union High School has been using the “Redskin” mascot for nearly a century, but wishes to change their mascot on their own terms without interference from the outside.
“We are not interested in the recent offer by the Adidas Corporation,” Tulare Joint Union High School District Superintendent Sarah Koligian said. “We will stay the course and seek the voice of our community to determine our next mascot and image for Tulare Union High School.”
Going through the process of changing the mascot name can be costly for schools, with some estimates at $750,000. Adidas is offering to foot the bill and provide design resources for school changing their mascot to something not offensive.
However, some are skeptical of the offer, including Calaveras Union School District Superintendent Mark Campbell. He called the tactic a “shrewd marketing move” adding “Nothing is free, what strings will be attached.”
Read more at Visalia Times-Delta