Out-of-State Colleges Pitch to California Students and Counselors

While University of California regents mull tuition increases, plenty of colleges around the nation are lowering their prices and offering plenty of other incentives to get more students enrolled — including those from California.

More than 50 of them arrived in Pasadena Tuesday for a recruitment drive. They pitched to more than 120 high school counselors and other administrators, the Los Angeles Times reports.

California colleges are facing a barrage of applicants and new enrollees. But outside the state, college enrollment has actually declined. There were 18 million enrollments for fall 2019, which represents a decline of 2 million since the height 9 years ago, according to the National Student Clearinghouse Research Center

Among the colleges that visited Tuesday were Hawai’i Pacific University, Indiana University, the University of Houston, and the University of New Mexico, which cleverly billed itself as the “University Not Close to Mom.”

Find out how the colleges marketed themselves here